S.E.O is about WORDS guessing assuming or knowing the keywords that a user will type in or say into their phone to find your business.
There are a few essential parameters that should be considered when doing a great SEO (Search Engine Optimization) job. First if your client doesn’t have a domain yet this is great! You can now configure the words in their domain to get them prime visits. Let me explain by example. Say you own a bike shop in New Brighton, PA. and you see that the domain; bikeshopinnewbrightonpa.com is available. Well, what site do you think will be first in a Google search if a user types in “bikes in New Brighton PA” or speaks it into their phone. Your client’s website! Thus, having a domain with searchable words is awesome.
The next is the title tab. These are the words you see when you hover over the tap at top when on a website. This is the first wording the spiders read. <title> Bikes in New Brighton pa</title> It does not have to be the same name as the homepage in the menu bar. People usually leave that as “Home.”
The next is sitemaps for the spiders to understand your site along with internal linking structure.
Go to- https://search.google.com/search-console/about– click “start now.” You should see this page.
Sign into your Google account. Once done. Refresh the previous page and click”Search property” and “Add property.”
Go to this page- https://console.cloud.google.com/apis/dashboard?project=celestial-now-328105, then navigate to “Domain Verification” on the left. https://console.developers.google.com/
For clearer help visit this page- https://support.google.com/webmasters/answer/9008080
Also test your site for “rich results.” https://search.google.com/test/rich-results
Before your content can rank, it needs links. Google finds your posts and pages best when they’re linked to from somewhere on the web. Internal links also connect your content and give Google an idea of the structure of your website. They can establish a hierarchy on your site, allowing you to provide the most important pages and posts more link value than other, less valuable pages. So, using the right internal linking strategy can boost your SEO! Internal linking structure can be easily done. Just hyperlink a word or phrase in a blog post that relates to another page on your website and link those word or words to that page. For example, say you have a cooking website and in one of your blog posts is a cookie recipe. Now, on the homepage you mention the word “cookie” somewhere. Just hyperlink that word to that blog post.
The next and a very important SEO strategy is blogging, and I wrote an article about it- https://www.darrensites.pro/why-blogging-is-important/
Tip: If you made videos that can capture the transcript of what you spoke, say on YouTube, then you have words to start with.
Now the more complex issue is key words and key phrases. I have come across many avenues on keyword research and buying keywords (which I don’t understand). So, I keep this aspect of SEO simple and think of the “user.” I do this because Google keeps the user first! What would the user type or say to find my product or services? Thus, I use those to set as my key words. Writing naturally for humans but inserting them for the spiders. Especially that title tag or good domain name.
The next tool is Google Mybusiness – https://youtu.be/81nhmYRTYZM . Some have argued that doing this has replaced some SEO tools. Sure it gets you on Google but to rank more I have done all these tools. And there is that key word thing for the user.
Secret Tip: Put your key phrases in quotes where it looks appropriate. Let me explain. When a teacher reviews a paper for plagiarism, they may put a few sentences of a student’s paper in quotes and put it in a search, to see if it was referenced on the Internet. If they didn’t put those sentences in quotes, in the search result paragraphs, all the bolded words would be spread throughout the search paragraphs. To explain this, more if you put “taxi in butler pa” in quotes and put it in the search bar, the first Google listing will be my client-Going my way. I put that phrase in quotes on his website. His phone is ringing off the hook! So, in other words, (no bun intended) knowing the primary term a searcher will use and using this technique should get you the same results.
With all this being said, just write quality and interesting content. It is ok to toot about what great things you have done or your awesome products, but instead you should bring important and sought-after value to the Internet. Plus write “How-to’s” or explain something, like in this post. Do how-to’s in your YouTube channel. Writing often, including social media and answering questions in Quora.com is a great strategy as well.
Other tips would be; site loading speed- https://tools.pingdom.com/,
image size reduction, and responsiveness(mobile view) https://search.google.com/test/mobile-friendly.
We could go into canonical URL’s https://support.google.com/webmasters/answer/10347851?hl=en and duplicate content but I am sleepy and will save that for another post.