Top professional businesses have what is called a style guide or branding guidelines. It is a document that lays out how to design all creatives for any touch point to the public that will be displayed in the wild and on the website. It specifically details the tone, voice, colors, and font choices and more to use at all times so that a company stays on-brand. When the graphic designer begins to make a campaign, they adhere to the elements in the style guide. Do you have a style guide? https://acrobat.adobe.com/id/urn:aaid:sc:US:29c84a7f-a3f6-46ee-ad13-48d200d754f4
